Hoopplex is the premier platform for the business of basketball/non-basketball fashion products photo sharing competitions. Hoopplex allows licensed users to create -score- monetize competitions and all users can upload custom looks, add each other as friends and show their custom-themed profiles. All post, standard & competition, will appear on the Hoopplex competition feed, enabling community members to expand their network with likeminded individuals with the love of the basketball fashion culture. As with other social networking platforms, user can “Like” all posts and “Message” their friends. Eventually we will evolve the platform to include features like “Share” – “Comment” components as well to enable reach amongst the Hoopplex community.